The villages of Box and Neston in Wiltshire, where ratings topping period
drama Lark Rise To Candleford was filmed, could also see a surge in visitors
following its final series this year.
These communities are likely to benefit from their on-screen links for a while
yet as perennial BBC comedy favourite The Vicar of Dibley continues to
attract visitors to chocolate-box Turville in Buckinghamshire five years
after its end.
The Harry Potter film series has also inspired millions of holidaymakers to
explore the locations of key scenes, with one in 20 Brits visiting Hogwarts
(Gloucester Cathedral) and a similar number visiting Lavenham in Suffolk,
best known as Godrics Hollow in the latest film.
The trend is being fuelled by the resurgence of British tourism, with close to
a third of all Brits planning to stay in the UK for their main holiday this
year to save money.
There has also been a surge in daycationers choosing to save cash and go on
single days out rather than longer holidays in recent years.
However, the research shows that TV tourists are willing to travel significant
distances to visit their favourite famous locations, driving up to 140 miles
on a trip.
The devotion is inspired by the chance to meet the cast of the programme or be
photographed in a famous locale with most TV tourists agreeing that visiting
the setting for their favourite series increases their enjoyment of the
programme afterwards.
The findings reveal that TV tourists are most attracted to TV and film
locations that have added historical links, locations near the coast and
rural spots, suggesting the next big hits to attract visitors may be the
sets of forthcoming period dramas such as The Suspicions of Mr. Whicher, set
in the village of Rode in Somerset, and The Crimson Petal And The White,
filmed at Rochester in Kent.
Researchers say these locations could make significant cash from the influx of
TV tourists, with the average family spending £76 per adult on each daytrip
around Britain.
However, its not just period dramas that drive families to visit famous
destinations. Raymond Blancs restaurant Brasserie Blanc in Bristol - home of
reality show The Restaurant - is also among the most desirable destinations
for would-be visitors.
River Cottage, centrepiece of Hugh Fearnley-Whittingstalls cookery shows, is
also a planned daytrip destination for one in 14 Brits (seven per cent).
This Easter weekend the CSMA is encouraging Brits to explore some of the
destinations that the UK has to offer, whether theyve had their five minutes
of fame or not. The CSMA Club owns a number of leisure retreats, which are
exclusively available for members of the CSMA at discounted rates.
Mark Rothery, managing director of the CSMA, said: "While there may be a
perception that watching TV stops us getting outside and enjoying the
countryside, this research shows that our love of great British TV
programmes and films has actually boosted the UK tourism industry.
"Locations such as Highclere House in Berkshire, Gloucester Cathedral in
the Cotswolds and Coniston in Cumbria are a fantastic choice for a family
day out, and hopefully their on-screen connections will get more people
discovering Britains fascinating heritage."
CSMA Club was founded in 1923. Since then it has been providing its members
with a wide range of motoring and leisure benefits such as discounted
breakdown and car insurance, as well as exclusive access to leisure events
and holiday homes.